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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer - Hardcover
Synopsis
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
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About the Author
Richard L. Oliver
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International Edition
SATISFACTION
International EditionSeller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
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Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABBB-14654
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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Hardcover. Condition: Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0765617706-11-1
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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-EE-005-00365
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Satisfaction : A Behavioral Perspective on the Consumer
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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer
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Satisfaction : A Behavioral Perspective on the Consumer
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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer
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Satisfaction : A Behavioral Perspective on the Consumer
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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer
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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer
Seller: moluna, Greven, Germany
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Condition: New. Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and. Seller Inventory # 594979784
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