Items related to The Service-dominant Logic of Marketing: Dialog, Debate,...
Synopsis
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
"synopsis" may belong to another edition of this title.
About the Author
Robert F. Lusch, Stephen L. Vargo
"About this title" may belong to another edition of this title.
Buy New
View this item
£ 65.24
£ 6.50 shipping from United Kingdom to U.S.A.
Destination, rates & speedsOther Popular Editions of the Same Title
Search results for The Service-dominant Logic of Marketing: Dialog, Debate,...
Seller Image
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
Seller: Greenworld Books, Arlington, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Fast Free Shipping â" Good condition book with a firm cover and clean, readable pages. Shows normal use, including some light wear or limited notes highlighting, yet remains a dependable copy overall. Supplemental items like CDs or access codes may not be included. Seller Inventory # GWV.076561491X.G
Quantity: 1 available
Stock Image
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00045690239
Quantity: 1 available
Stock Image
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.8. Seller Inventory # G076561491XI3N00
Quantity: 1 available
Stock Image
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
Published by
Routledge, 2006
ISBN 10: 076561491X
ISBN 13: 9780765614919
Used
Soft cover
First Edition
Seller: Qwertyword Ltd, Okehampton, DEVON, United Kingdom
Seller rating 4 out of 5 stars
Soft cover. Condition: Fine. 1st Edition. UNUSED clean and crisp. Seller Inventory # 2DMW113848
Quantity: 1 available
Seller Image
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs1816633861
Quantity: 1 available
Stock Image
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-E-006-02446
Quantity: 1 available
Stock Image
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR009171867
Quantity: 2 available
Stock Image
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
Published by
M.E. Sharpe Incorporated, 2006
ISBN 10: 076561491X
ISBN 13: 9780765614919
New
Softcover
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. pp. 449. Seller Inventory # 7998064
Quantity: 3 available
Stock Image
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
Published by
M.E. Sharpe Incorporated, 2006
ISBN 10: 076561491X
ISBN 13: 9780765614919
New
Softcover
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. 449. Seller Inventory # 26898479
Quantity: 4 available
Stock Image
The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
Published by
Taylor & Francis Ltd, 2006
ISBN 10: 076561491X
ISBN 13: 9780765614919
New
Paperback / softback
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. 852. Seller Inventory # B9780765614919
Quantity: 1 available