This work focuses on the service economy, it introduces the fundamentals of markets, consumer choice, financial assessment, risk avoidance, and other topics.
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Soderlind, Steven Dale
Focusing on the service economy, and designed especially for non-economics majors, this practical text establishes a new and enduring blend of topics for courses in consumer economics and consumerism. Consumer Economics develops useful perspectives and rules of thumb to guide decision making. As it introduces the fundamentals of markets, consumer choice, financial assessment, risk avoidance, etc., it presses students to appreciate the world of markets and to clarify their personal priorities for decision making in such a world.
Boxed sections throughout the text illustrate concepts and provide examples, and each chapter includes a summary, consumer workshop, questions for study, and suggested readings.
CONTENTS
I. Getting Started
1. Introduction -- 2. Consumers -- 3. The Marketplace 4. Negotiation -- 5. Household Accounts
II. Priorities and Choices
6. Routine Shopping -- 7. Buying Durables -- 8. Borrowing 9. Risk and Uncertainty -- 10. Saving and Investing 11. Gains from International Trade
III. Consumer Rights and Protections
12. A History of Consumer Protection
13. Today's Consumer Protection System
14. Economic Footings for Consumer Policy
IV. Momentous Decisions
15. Housing -- 16. Cars -- 17. College -- 18. Kids 19. The Green Way -- 20. Health Care 21. Retirement -- 22. Death: Planning and Perspective
V. Consumers and the National Economy
23. National Consumption Its Measurement and Determination
24. Consumption and National Prosperity
25. Consumers and Government Spending
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