This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.
The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals.
"synopsis" may belong to another edition of this title.
John Philip Jones entered academe in 1981 after a 25-year career in advertising with J. Walter Thompson in Europe, is a tenured Professor in the Newhouse School at Syracuse University, and was Chairman of the Advertising Department for seven years. He has published ten books on advertising and numerous journal articles, and his work has been translated into German, Spanish, Japanese, Korean, Chinese, Portuguese, Turkish and Arabic. In 1991, John Philip Jones was named by the American Advertising Federation as the Distinguished Advertising Educator of the Year. In the same year he became a member of the Council of Judges of the Advertising Hall of Fame. In 1994, he was elected a member of the National Advertising Review Board. In 1996, he received a major award from Cowles Business Media and the American Association of Advertising Agencies for leadership in the media field. There were two prize winners, the other being NBC Sports. He received the Telmar Award in 1997, for extending the concept of Short-Term Advertising Strength (STAS) from television to print media. In 2001, he received the Syracuse University Chancellor’s Citation for Exceptional Academic Achievement.
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Shipping:
£ 4.96
Within U.S.A.
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. 1 Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP82718801
Quantity: 2 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2. Seller Inventory # G0761912398I5N00
Quantity: 1 available
Seller: The Maryland Book Bank, Baltimore, MD, U.S.A.
paperback. Condition: Good. First Edition. The corners are slightly bent. Used - Good. Seller Inventory # 11-I-1-0134
Quantity: 1 available
Seller: St Vincent de Paul of Lane County, Eugene, OR, U.S.A.
Condition: Good. Paperback This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly. Seller Inventory # M-07-2848
Quantity: 1 available
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 11-0761912398-G
Quantity: 1 available
Seller: Ergodebooks, Houston, TX, U.S.A.
Softcover. Condition: Good. First Edition. This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals. Seller Inventory # SONG0761912398
Quantity: 1 available
Seller: Cronus Books, Carson City, NV, U.S.A.
Paperback. Condition: New. New inside and Out! Clean & Crisp Pages w/No markings. Excellent book.(Fast Shipping)!. Seller Inventory # 200920044
Quantity: 1 available
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. 1 Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 9679235-6
Quantity: 1 available
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0761912398
Quantity: 1 available
Seller: Save With Sam, North Miami, FL, U.S.A.
paperback. Condition: New. This item is printed on demand. Seller Inventory # VIB0761912398
Quantity: 1 available