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Reaching and Responding to the Audience (Small Museum Toolkit): Reaching and Responding to the Audience: 4 - Softcover
Synopsis
Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience--from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum's good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.
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Review
Along with suggesting easy-to-implement strategies, the Small Museum Toolkit Book 4 provides real-world examples of small museums successfully engaging their audiences. I appreciate the stand-alone nature and clear writing of each chapter, which allow me to pick up the book and quickly learn something useful.--Mary Warner, Museum Manager, Morrison County Historical Society
About the Author
Cinnamon Catlin-Legutko is chief executive officer at the Abbe Museum in Bar Harbor, Maine. Stacy Klingler is assistant director of Local History Services at the Indiana Historical Society.
"About this title" may belong to another edition of this title.
- PublisherAltaMira Press
- Publication date2013
- ISBN 10 0759113386
- ISBN 13 9780759113381
- BindingPaperback
- Number of pages188
- EditorCatlin-Legutko Cinnamon
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Reaching and Responding to the Audience (Small Museum Toolkit): Reaching and Responding to the Audience
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Reaching and Responding to the Audience (Small Museum Toolkit): Reaching and Responding to the Audience
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AltaMira Press (edition ), 2013
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ISBN 13: 9780759113381
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