Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience—from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum’s good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.
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Cinnamon Catlin-Legutko believes they have the power to change lives, inspire movements, and challenge authority. A museum director since 2001, Cinnamon is a frequent presenter at national museum meetings and is often asked to comment on national museum issues. As the president/CEO of the Abbe Museum (Bar Harbor) from 2009 to 2019, she was the motivational leader behind the museum's decolonization initiative, working with the Native communities in Maine to develop policies and protocols to ensure collaboration and cooperation with Wabanaki people. Prior to joining the Abbe in 2009, Cinnamon was the director of the General Lew Wallace Study & Museum in Crawfordsville, Indiana where she led the organization to the National Medal for Museum Service in 2008. In 2019, Cinnamon became the director of the Illinois State Museum. Cinnamon holds a BA in anthropology and art history from Purdue University, and is a graduate of the University of Arkansas (Fayetteville) MA program in anthropology with a specialization in museum studies. In 2016 Cinnamon gave her first TEDx talk, We Must Decolonize Our Museums (www.tedxdirigo.com) and she's been featured on the Museopunks podcast series. She's the author of Museum Administration 2.0 (2016) published by Rowman & Littlefield, The Art of Healing: The Wishard Art Collection (2004) published by the Indiana Historical Society, and co-editor of the Small Museum Toolkit (2012) published by Rowman & Littlefield.
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