The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops, gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more.
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<i> <p>Brian Jud </i>is president of Book Marketing Works, a consulting firm established to help independent publishers market their titles to non-bookstore outlets. He is host of the television series <i>The Book Authority, </i>and is a regular speaker on marketing topics at IBPA's Publishing University. </p>
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