Synopsis
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers.
Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy
The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.
"synopsis" may belong to another edition of this title.
About the Author
Steven Pike is currently Senior Lecturer in the School of Advertising, Marketing and Public Relations at Queensland University of Technology in Brisbane, Australia.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Destination Marketing: Essentials
Stock Image
Destination Marketing : An Integrated Marketing Communication Approach
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 2nd Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 11824237-6
Buy Used
£ 4.69
£ 5 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Destination Marketing : An Integrated Marketing Communication Approach
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 9012661-6
Buy Used
£ 4.69
£ 5 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Seller Image
Destination Marketing
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0750686499.G
Stock Image
Destination Marketing: Essentials
Published by
Taylor & Francis Ltd, United Kingdom, Oxford, 2008
ISBN 10: 0750686499
ISBN 13: 9780750686495
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the worlds visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005219535
Buy Used
£ 5.58
£ 5.60 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Destination Marketing: An Integrated Marketing Communication Approach
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00750686499-G
Seller Image
Destination Marketing: An Integrated Marketing Communication Approach
Seller: Die Buchgeister, Ludwigsburg, BW, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Ausreichend. 1. Auflage, 2008, Bibliotheksexemplar, ähnliches Cover * Einband: Ecken geknickt * Seiten: einige Ecken geknickt. Seller Inventory # AN-TDTX-Q5MP
Stock Image
Destination Marketing: An Integrated Marketing Communication Approach
Published by
Taylor & Francis 22.02.2008, 2008
ISBN 10: 0750686499
ISBN 13: 9780750686495
Used
Softcover
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
Seller rating 5 out of 5 stars
Condition: Gut - gebraucht. Taschenbuch 406 S. Guter Zustand, ohne Namenseintrag 2008 Zustand: 3, Gut - gebraucht, Taschenbuch Taylor & Francis , 2008-02-22 406 S. , Destination Marketing: An Integrated Marketing Communication Approach, Pike, Steven. Seller Inventory # BU270306