Items related to Marketing Through Search Optimization: How People Search...

Marketing Through Search Optimization: How People Search and How to be Found on the Web - Softcover

Michael, Alex; Salter, Ben

 
9780750683470: Marketing Through Search Optimization: How People Search and How to be Found on the Web
Softcover
ISBN 10: 0750683473 ISBN 13: 9780750683470
Publisher: Routledge, 2007

Synopsis

Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing search engine ranking will be the most important and cost-effective way of marketing your website, and customers use search engines more than any other method to locate websites.

Submitting to search engines is only part of the challenge. It is also vital to prepare a website through "search engine optimization," ensuring that your web pages are accessible and focused in ways that drive traffic to your site.

"synopsis" may belong to another edition of this title.

About the Author

Alex Michael, Ben Salter

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2007
Language
English
ISBN 10 
0750683473
ISBN 13 
9780750683470
Binding
Paperback
Edition number
2
Number of pages
250