Introduction to e-Business: Management and Strategy - Softcover

Combe, Colin

Softcover

ISBN 10: 0750667311 ISBN 13: 9780750667319

Publisher: Routledge, 2006

Synopsis

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

About this title

About the Author

Colin Combe

Edition details

• Publisher: Routledge
• Publication date: 2006
• Language: English
• ISBN 10: 0750667311
• ISBN 13: 9780750667319
• Binding: Paperback
• Edition number: 1
• Number of pages: 448