Strategic Performance Management: Leveraging and measuring your intangible value drivers: 340 - Hardcover

Marr, Bernard; Gray, Dina

Hardcover

ISBN 10: 0750663928 ISBN 13: 9780750663922

Publisher: Routledge, 2008

Synopsis

This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management of the strategic value drivers as enables of superior performance. Using many real life case examples this book outlines how organizations can visualize their value creation, design relevant and meaningful performance indicators to assess performance, and then use them to extract real management insights and improve everyday strategic decision making as well as organizational learning. A key focus of the book is the important issue of creating value from intangible assets. Much has been written about the importance of intangible assets such as knowledge, skills, relationships, culture, practices, routines, and intellectual property as levers for organisational success. However, little has been published that tells managers how to do that. This book moves beyond just raising awareness and provides practical tools and templates, gathered in many extensive case studies with world-leading organizations. The key issues the book addresses are: • How do we identify the strategic value drives, especially the intangibles, in our organisations? • How do we understand their strategic value using the powerful mapping tools? • How do we then measure the business performance? • How do we use performance indicators to improve decision making and organisational learning? • How do we align performance reviews and risk management with our strategy? Well grounded in theory and packed with case studies from around the world, this book will function as a guide for managers as well as a reference work for students and researchers. The tools described in this book are not only suitable for leading international corporations, but have been designed to be equally appropriate for not-for-profit organizations, central and local government institutions, small and medium sized businesses, and even departments and business units. The ideas, tools, and templates provided allow managers to apply them straight away and transform the way they manage strategic performance at all levels of their organization.

About this title

About the Author

Bernard Marr

From the Back Cover

This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management of the strategic value drivers as enables of superior performance. Using many real life case examples this book outlines how organizations can visualize their value creation, design relevant and meaningful performance indicators to assess performance, and then use them to extract real management insights and improve everyday strategic decision making as well as organizational learning.

A key focus of the book is the important issue of creating value from intangible assets. Much has been written about the importance of intangible assets such as knowledge, skills, relationships, culture, practices, routines, and intellectual property as levers for organisational success. However, little has been published that tells managers how to do that.

This book moves beyond just raising awareness and provides practical tools and templates, gathered in many extensive case studies with world-leading organizations.

The key issues the book addresses are:
* How do we identify the strategic value drives, especially the intangibles, in our organisations?
* How do we understand their strategic value using the powerful mapping tools?
* How do we then measure the business performance?
* How do we use performance indicators to improve decision making and organisational learning?
* How do we align performance reviews and risk management with our strategy?

Well grounded in theory and packed with case studies from around the world, this book will function as a guide for managers as well as a reference work for students and researchers. The tools described in this book are not only suitable for leading international corporations, but have been designed to be equally appropriate for not-for-profit organizations, central and local government institutions, small and medium sized businesses, and even departments and business units. The ideas, tools, and templates provided allow managers to apply them straight away and transform the way they manage strategic performance at all levels of their organization.

About the author:

Bernard Marr is one of the world’s leading experts on strategic performance management. He specializes in the identification, measurement, and management of value creation and strategic performance drivers. In this capacity he has worked with many leading organizations including Accenture, Astra Zeneca, BP, DHL, Fujitsu, Gartner, HSBC, NovoNordisk, the Home Office, and Royal Dutch Shell. He has extensive work experience across the United States, Europe, Africa, the Middle East and Asia, which makes him an acclaimed keynote speaker, consultant, teacher, and award-winning writer.

After having gained management experience in consulting, manufacturing and international trading corporations, Bernard Marr moved to the University of Cambridge to become a management researcher at the Judge Institute of Management Studies. Since 1999 he is a Research Fellow at the renowned Centre for Business Performance at Cranfield School of Management, he also holds multiple visiting professorships. Bernard Marr has produced over 100 books, reports, and articles on topics such as Balanced Scorecard, Corporate Performance Management, Strategy Maps, and Intangible Assets. In their recent article ‘wise guys’ the CEO Journal recognized Bernard Marr as one of today’s world leading business brains.

Edition details

• Publisher: Routledge
• Publication date: 2008
• ISBN 10: 0750663928
• ISBN 13: 9780750663922
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 238