Synopsis
This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.
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About the Author
Sally Dibb, Lyndon Simkin
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Condition: Muy bueno. : Este libro, 'Marketing Briefs: A Revision and Study Guide', es una guía concisa y completa para estudiantes de marketing. La segunda edición revisada y actualizada ofrece resúmenes claros de los conceptos clave, ejemplos prácticos y preguntas de examen. Ideal para repasar temas esenciales de marketing de manera rápida y efectiva. EAN: 9780750662000 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Briefs Autor: Sally Dibb| Lyndon Simkin Editorial: taylor & francis Idioma: en Páginas: 376 Formato: tapa blanda. Seller Inventory # Happ-2024-01-09-3891f296
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