The Committed Enterprise: Making Vision, Values, and Branding Work - Softcover

Davidson, Hugh

 
9780750661997: The Committed Enterprise: Making Vision, Values, and Branding Work

Synopsis

It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them.

It details the Seven Best Practices for making vision and values work and is based on research with leaders from 125 leading enterprises worldwide. Using a unique format to allow fast track or in-depth reading the book includes hundreds of examples from enterprises as diverse as PepsiCo, Caltech, Tesco, Mayo Clinic, BP, New York Police Department, DuPont, UPS and many others.

The text is essential reading for managers, and students of strategic organisational strategy.

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About the Author

Hugh Davidson

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Other Popular Editions of the Same Title

9780750655408: The Committed Enterprise: How to Make Vision and Values Work

Featured Edition

ISBN 10:  0750655402 ISBN 13:  9780750655408
Publisher: Butterworth-Heinemann, 2002
Hardcover