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Synopsis
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.
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About the Author
John Wilmshurst, Adrian Mackpson
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Fundamentals and Practice of Marketing
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001833142
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Fundamentals and Practice of Marketing
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR014132093
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Fundamentals and Practice of Marketing (Chartered Institute of Marketing)
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780750654494
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Fundamentals and Practice of Marketing
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Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 49253220-75
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Fundamentals and Practice of Marketing
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-V-023-02373
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Fundamentals and Practice of Marketing (Chartered Institute of Marketing)
Seller: AwesomeBooks, Wallingford, United Kingdom
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780750654494
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Fundamentals and Practice of Marketing
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780750654494. Seller Inventory # 9400997
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Fundamentals and Practice of Marketing
Seller: Roland Antiquariat UG haftungsbeschränkt, Weinheim, Germany
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4. 388 p. Unread book. Very good condition. Minimal traces of storage. 9780750654494 Sprache: Englisch Gewicht in Gramm: 726 Softcover: 18.9 x 2.2 x 24.6 cm. Seller Inventory # 219317
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The Fundamentals and Practice of Marketing
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Condition: New. pp. viii + 376, Maps 4th Edition. Seller Inventory # 26250449
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The Fundamentals and Practice of Marketing
Print on DemandSeller: Majestic Books, Hounslow, United Kingdom
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Condition: New. pp. viii + 376 Illus., Maps This item is printed on demand. Seller Inventory # 7630222
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