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Synopsis
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
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About the Author
Brian Thomas, Matthew Housden
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Direct Marketing in Practice
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Direct Marketing in Practice
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Paperback. Condition: Very Good. Direct Marketing in Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780750624282
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Direct Marketing in Practice
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Direct Marketing in Practice
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Direct Marketing in Practice (Marketing Series: Practitioner)
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Direct Marketing in Practice
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-077-03279
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Direct Marketing in Practice
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Elsevier/Butterworth-Heinemann, 2005
ISBN 10: 0750624280
ISBN 13: 9780750624282
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780750624282. Seller Inventory # 9424979
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Direct Marketing in Practice
Published by
Elsevier/Butterworth-Heinemann, 2005
ISBN 10: 0750624280
ISBN 13: 9780750624282
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Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780750624282. Seller Inventory # 9424978
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Direct Marketing in Practice
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Elsevier Butterwprth Heinemann, Woburn, MA, 2005
ISBN 10: 0750624280
ISBN 13: 9780750624282
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Softcover. Condition: Very Good. The text has light marking, has a bookstore sticker on the lower spine. Quantity Available: 1. ISBN: 0750624280. ISBN/EAN: 9780750624282. Pictures of this item not already displayed here available upon request. Inventory No: 1560784545. Seller Inventory # 1560784545
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Direct Marketing in Practice
Published by
Elsevier Butterwprth Heinemann, Woburn, MA, 2005
ISBN 10: 0750624280
ISBN 13: 9780750624282
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
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Softcover. Condition: Good. Appears to have clean text. Has minor shelf and corner wear. Binding is tight and the pages are crisp. Has stickers on spine and back cover. Quantity Available: 1. ISBN: 0750624280. ISBN/EAN: 9780750624282. Pictures of this item not already displayed here available upon request. Inventory No: 1560784617. Seller Inventory # 1560784617