Develop Your Marketing Skills (Creating Success) - Softcover

Richardson, Neil; Gosnay, Ruth M

Softcover

ISBN 10: 0749462426 ISBN 13: 9780749462420

Publisher: Kogan Page, 2010

Synopsis

<div><div><div>The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. <i>Develop your Marketing Skills</i> addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations.&#160;<br><br>Covering product management, market research, communications, and pricing perspectives, the text gives insights into how theories and tools work in actual business scenarios.<i>&#160;</i>The authors show how to improve customer satisfaction and highlight timely issues such as sustainability.&#160;&#160;<br><br>With clear diagrams, chapter summaries and suggested activities,&#160;this book&#160;offers a comprehensive introduction to the marketing field.&#160;<br><br>Now including a free application for iPhones that provides extracts from 9 books in the Sunday Times Creating Success series, quotes and tips from the experts.</div></div></div>

About this title

About the Authors

Neil Richardson is an experienced marketing/business practitioner. He is involved in supporting other professionals who seek advice about marketing and decision making as well as being a senior lecturer and CIM course leader at Leeds Business School. He has also co-authored Develop your Marketing Skills, Develop your PR Skills and A Quick Start Guide to Social Media Marketing (all published by Kogan Page).

Ruth Gosnay has been teaching as a Senior Lecturer in Marketing at Leeds Business School for 9 years. She specializes in marketing communications.

Edition details

• Publisher: Kogan Page
• Publication date: 2010
• Language: English
• ISBN 10: 0749462426
• ISBN 13: 9780749462420
• Binding: Paperback
• Edition number: 1
• Number of pages: 176