Develop Your Marketing Skills (Creating Success, 124) - Softcover

Gosnay, Ruth M

Softcover

ISBN 10: 0749453958 ISBN 13: 9780749453954

Publisher: Kogan Page, 2008

Synopsis

It is important to understand what marketing is and how it can be integrated into your business, in order to improve its competitive advantage. With busy, fast paced lives, professionals often find that they don't have time to get to grips with the basics.

Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence.

With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or indeed run their own business.

About this title

About the Author

Ruth Gosnay has been teaching as a Senior Lecturer in Marketing at Leeds Business School for 9 years. She specialises in marketing communications.

Edition details

• Publisher: Kogan Page
• Publication date: 2008
• Language: English
• ISBN 10: 0749453958
• ISBN 13: 9780749453954
• Binding: Paperback
• Edition number: 1
• Number of pages: 160