Business Enterprise Handbook (Business Enterprise Series) - Softcover

Barrow, Colin; Brown, Robert; Clarke, Liz

Softcover

ISBN 10: 0749441003 ISBN 13: 9780749441005

Publisher: Kogan page, 2003

Synopsis

There are over 22 million independently owned businesses in Europe and this book is for those entrepreneurs who want to grow and develop both their businesses and themselves. The authors present the results of their analysis of 15,000 firms to provide a management blueprint for significant growth and development. Subjects covered include market assessment, financial strategy, human resource systems, leadership, e-commerce and change management. The book aims to cover what people running SMEs and larger organizations need in terms of strategy, business, accounting and future planning.

About this title

About the Authors

Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.

Robert Brown directed the Graduate Enterprise Programme at Cranfield School of Management, where he also led 3 MBA courses on entrepreneurship. He remains a Visiting Fellow at Cranfield, writing cases on business start-ups and growth. He is a three-time winner, with MBA Teams of the European Foundation for Management Development's Best Case on Entrepreneurship award.

Liz Clarke is a visiting lecturer at Cranfield who teaches on the Business Growth Programme. The non-executive director of a high-technology business consultancy, she advises growing businesses both large and small.

Excerpt. © Reprinted by permission. All rights reserved.

Part 1: Where are we now?

Your mission

Opportunities and threats

Strengths and weaknesses

The financial position

How to diagnose your organisation

Assessing people, structure and systems

Part 2: Where are we going?

Marketing options

Marketing strategy: focus and priorities

Choosing between alternatives

Financing growth

Acquisitions, mergers, joint ventures and divestments

Visionary leadership

Part 3: How will we get there?

The marketing plan

The people plan

Managing change

The financial plan

Writing and presenting your business plan

Exit routes

Edition details

• Publisher: Kogan page
• Publication date: 2003
• ISBN 10: 0749441003
• ISBN 13: 9780749441005
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 367