Items related to BUSINESS ENTERPRISE HANDBOOK
This handbook is based on research by Cranfield University School of Management, where the growth performance of some 15,000 independent firms in the UK is reviewed each year. The results are used to provide a management blueprint for significant growth and development. Each key area is dealt with using an integrated approach with assignments and useful case studies. The subjects covered include: financial management and control; human resource management; marketing strategy; organizational assessment; acquisitions, mergers and joint ventures; visionary leadership; e-business strategy; managing change; and constructing the complete business plan.
"synopsis" may belong to another edition of this title.
About the Author:
Colin Barrow is Head of the Enterprise Group at the Cranfield School of Management. He has written numerous books including The Business Plan Workbook and Financial Management for the Small Business, both published by Kogan Page. Robert Brown directed the Graduate Enterprise Programme at Cranfield and leads the course on Entrepreneurship, part of their MBA programme. He is co-author of The Business Plan Workbook.
Excerpt. © Reprinted by permission. All rights reserved.:
Part 1: Where are we now?
Your mission
Opportunities and threats
Strengths and weaknesses
The financial position
How to diagnose your organisation
Assessing people, structure and systems
Part 2: Where are we going?
Marketing options
Marketing strategy: focus and priorities
Choosing between alternatives
Financing growth
Acquisitions, mergers, joint ventures and divestments
Visionary leadership
Part 3: How will we get there?
The marketing plan
The people plan
Managing change
The financial plan
Writing and presenting your business plan
Exit routes
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2001
- ISBN 10 0749434899
- ISBN 13 9780749434892
- BindingPaperback
- Edition number1
- Number of pages400
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BUSINESS ENTERPRISE HANDBOOK: A Complete Guide to Achieving Profitable Growth for All Entrepreneurs and SMEs ("Sunday Times" Business Enterprise)
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ISBN 13: 9780749434892
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Business Enterprise Handbook: A Complete Guide to Achieving Profitable Growth for All Entrepreneurs and Smes ("Sunday Times" Business Enterprise)
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