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PUBLIC RELATIONS (Pr in Practice Series) - Softcover

 
9780749429379: PUBLIC RELATIONS (Pr in Practice Series)

Synopsis

This book acts as a comprehensive yeat easy-to-read guide to the basic principles of public relations. It has been written for those already working in the industry who need a handy reference guide. As a guide to PR for non-PR experts, such as those working in charities, public or commercial organizations, and for those who are considering a career in PR, it gives an overview of the main areas of work involved. Some of these are: ethics and the law - working with publishers - making videos - exhibitions, conferences and events - sponsorship - crisis management - new developments in technology - Public relations practitioners today are required to be aware of the other areas on which PR work impinges, such as marketing, advertising and market research. This book will provide all the relevant connections and enable these practitioners to work competently within all areas.

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Review

"...does exactly what it says it will. Henslowe provides practical, grounded tips" -- M2 Best Books, Jan 2004

"Should suffice as an in-depth ready reference for the PR newbie. It does what it says on the tin, offering indeed a practical guide to PR." -- Management Today

Book Description

Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.

"About this title" may belong to another edition of this title.

  • PublisherKogan Page
  • Publication date1998
  • ISBN 10 0749429372
  • ISBN 13 9780749429379
  • BindingPaperback
  • LanguageEnglish
  • Edition number1
  • Number of pages150

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Henslowe, Philip
Published by Kogan Page, 1998
ISBN 10: 0749429372 ISBN 13: 9780749429379
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Henslowe, Philip F. A.
Published by Kogan Page, Limited, 1998
ISBN 10: 0749429372 ISBN 13: 9780749429379
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Philip Henslowe
Published by Kogan Page 01/01/1998, 1998
ISBN 10: 0749429372 ISBN 13: 9780749429379
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Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780749429379

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Philip Henslowe
Published by Kogan Page 01/01/1998, 1998
ISBN 10: 0749429372 ISBN 13: 9780749429379
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780749429379

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Henslowe, Philip
Published by Kogan Page Ltd, 1998
ISBN 10: 0749429372 ISBN 13: 9780749429379
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Philip Henslowe
ISBN 10: 0749429372 ISBN 13: 9780749429379
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom

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Paperback. Condition: Very Good. This book acts as a comprehensive yeat easy-to-read guide to the basic principles of public relations. It has been written for those already working in the industry who need a handy reference guide. As a guide to PR for non-PR experts, such as those working in charities, public or commercial organizations, and for those who are considering a career in PR, it gives an overview of the main areas of work involved. Some of these are: ethics and the law - working with publishers - making videos - exhibitions, conferences and events - sponsorship - crisis management - new developments in technology - Public relations practitioners today are required to be aware of the other areas on which PR work impinges, such as marketing, advertising and market research. This book will provide all the relevant connections and enable these practitioners to work competently within all areas. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001453376

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