Items related to Public Relations: A Practical Guide to the Basics
Synopsis
This book acts as a comprehensive yeat easy-to-read guide to the basic principles of public relations. It has been written for those already working in the industry who need a handy reference guide. As a guide to PR for non-PR experts, such as those working in charities, public or commercial organizations, and for those who are considering a career in PR, it gives an overview of the main areas of work involved. Some of these are: ethics and the law - working with publishers - making videos - exhibitions, conferences and events - sponsorship - crisis management - new developments in technology - Public relations practitioners today are required to be aware of the other areas on which PR work impinges, such as marketing, advertising and market research. This book will provide all the relevant connections and enable these practitioners to work competently within all areas.
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Review
"...does exactly what it says it will. Henslowe provides practical, grounded tips" -- M2 Best Books, Jan 2004
"Should suffice as an in-depth ready reference for the PR newbie. It does what it says on the tin, offering indeed a practical guide to PR." -- Management Today
Book Description
Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.
"About this title" may belong to another edition of this title.
- PublisherCrest Publishing House
- Publication date2007
- ISBN 10 8124203024
- ISBN 13 9788124203026
- BindingHardcover
- LanguageEnglish
- Number of pages164
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