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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - Softcover
Synopsis
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
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About the Author
Marcel Danesi is professor of anthropology, semiotics, and communication theory at the University of Toronto. His books include My Son Is an Alien: A Cultural Portrait of Today's Youth and Cool: The Signs and Meanings of Adolescence, and he is the editor-in-chief of Semiotica.
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
Published by
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
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Rowman & Littlefield Publishers, Incorporated, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Published by
Rowman & Littlefield Publishers, Incorporated, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Published by
Rowman & Littlefield Publishers, Incorporated, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Published by
Rowman & Littlefield Publishers, Incorporated, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 3430020-6
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Published by
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Published by
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
Published by
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
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