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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - Softcover
Synopsis
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
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About the Author
Marcel Danesi is professor emeritus of linguistic anthropology at the University of Toronto.
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Published by
Bloomsbury Publishing USA, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP10365637
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Published by
Bloomsbury Publishing USA, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4049214-6
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Published by
Bloomsbury Publishing USA, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 3430020-6
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£ 4.82
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Ships from United Kingdom to U.S.A.
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-V-010-02177
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Published by
Rowman & Littlefield, Lanham, MD, U.S.A., 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
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Soft cover
Seller: Book Dispensary, Concord, ON, Canada
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Soft cover. Condition: As New. AS NEW softcover, no marks in text, very clean exterior, appears unread. Book. Seller Inventory # 096971
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Seller: a2zbooks, Burgin, KY, U.S.A.
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Softcover. Condition: Very Good. Mild shelf wear to cover with book store stickers. Highlighting to text, binding is solid. 211 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Film, Radio & Television; ISBN: 0742555453. ISBN/EAN: 9780742555457. Pictures of this item not already displayed here available upon request. Inventory No: 1561027850. Seller Inventory # 1561027850
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
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Why It Sells (Paperback)
Published by
Bloomsbury Publishing Plc, Lanham, MD, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
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Paperback
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesian entertaining and insightful tour guidedecodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche. Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780742555457
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
Seller: California Books, Miami, FL, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # I-9780742555457
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Why It Sells
Published by
Rowman and Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
New
PAP
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780742555457