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Campaign 2000: A Functional Analysis of Presidential Campaign Discourse (Communication, Media, and Politics) - Softcover

Benoit, William

 
9780742529144: Campaign 2000: A Functional Analysis of Presidential Campaign Discourse (Communication, Media, and Politics)

Synopsis

Campaign 2000 applies the functional theory of political campaign discourse-analyzing how messages acclaim, attack, or defend-to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.

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About the Author

William L. Benoit is professor of communication studies at Ohio University.

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