Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda (Communication, Media, and Politics) - Softcover
Book 1 of 21: Communication, Media, and Politics
Synopsis
To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, welldocumented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.
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About the Author
Karen Johnson-Cartee is professor of advertising, public relations, and communication studies at the University of Alabama. Gary A. Copeland is professor of telecommunication, film, and communication studies at the University of Alabama.
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Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda (Communication, Media, and Politics)
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Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda
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