Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda (Communication, Media, and Politics) - Hardcover

Johnson-Cartee, Karen S.; Copeland, Gary A.

Hardcover

ISBN 10: 0742528812 ISBN 13: 9780742528819

Publisher: Rowman & Littlefield, 2003

Synopsis

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

About this title

About the Author

Karen Johnson-Cartee is professor of advertising, public relations, and communication studies at the University of Alabama. Gary A. Copeland is professor of telecommunication, film, and communication studies at the University of Alabama.

Edition details

• Publisher: Rowman & Littlefield
• Publication date: 2003
• Language: English
• ISBN 10: 0742528812
• ISBN 13: 9780742528819
• Binding: Hardcover
• Number of pages: 248