The Soap Opera Paradigm: Television Programming and Corporate Priorities - Softcover

Wittebols, James H.

 
9780742520028: The Soap Opera Paradigm: Television Programming and Corporate Priorities

Synopsis

The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming. Drawing from a wealth of research, James Wittebols shows how programming techniques have changed over time and what roles media concentration and commercial influences have played in these changes.

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About the Author

James H. Wittebols is professor of communication studies at the University of Windsor, Ontario, Canada.

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Other Popular Editions of the Same Title

9780742520011: The Soap Opera Paradigm: Television Programming and Corporate Priorities

Featured Edition

ISBN 10:  0742520013 ISBN 13:  9780742520011
Publisher: Rowman & Littlefield, 2004
Hardcover