Synopsis
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.
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About the Author
Judith Willimason is currently Visiting Professor at City University, London.
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Decoding Advertisements (Ideas in Progress)
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Marion Boyars Publishers Ltd, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
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Decoding Advertisements (Ideas in Progress)
Published by
Marion Boyars Publishers Ltd, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
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Decoding Advertisments: Ideology and Meaning in Advertising
Published by
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ISBN 10: 0714526150
ISBN 13: 9780714526157
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Decoding Advertisments: Ideology and Meaning in Advertising
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ISBN 10: 0714526150
ISBN 13: 9780714526157
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Decoding Advertisements (Ideas in Progress)
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ISBN 10: 0714526150
ISBN 13: 9780714526157
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Decoding Advertisements
Published by
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ISBN 10: 0714526150
ISBN 13: 9780714526157
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Decoding Advertisements (Ideas in Progress)
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ISBN 13: 9780714526157
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Decoding Advertisements (Ideas in Progress)
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ISBN 10: 0714526150
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