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Synopsis
Packed with essential advice - and completely updated for this third edition - the Good Small Business Guide features over 140 easy-to-read articles, even more Viewpoints from people who've been there and done it, an extensive information directory, and a quiz for all budding entrepreneurs. The Good Small Business Guide offers help on all aspects of starting, running and growing a small business, planning, setting up or acquiring a business, getting to grips with figures, marketing, selling online, and managing yourself and others. Brand new material includes advice increasing customer loyalty 'green' marketing promoting your company with podcasting
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