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Synopsis
What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
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About the Author
Authored by McCreery, John
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Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers (ConsumAsian Series)
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McCreery, J: Japanese Consumer Behaviour
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Authored by McCreery, JohnWhat role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading. Seller Inventory # 594899895
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Japanese Consumer Behaviour
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Japanese Consumer Behaviour
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Japanese Consumer Behaviour
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