Synopsis
What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
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Authored by McCreery, John
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Japanese Consumer Behaviour (Hardcover)
Published by
Taylor & Francis Ltd, London, 2000
ISBN 10: 0700712097
ISBN 13: 9780700712090
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Hardcover. Condition: new. Hardcover. What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed in the generations since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? Japan's first think tank devoted to the study of consumer behaviour was created to answer these questions. In this book, an anthropologist reads its research, exploring Japan through the eyes of Japanese researchers and discovering patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations. 'This book succeeds as ethnohistory, popular culture, and management treatise. It plays to the most compelling of postmodern social scientific concerns as well: reflexivity and polyvocality. The content, organisation and style are all engaging. Local nuance is supremely well captured, and interpreted effectively in the author's 'wrap-around' treatment.- Professor John Sherry, Kellogg School of Management. Examines the role consumption plays in Japanese lives. The text examines the research of a Japanese think-tank which was established to study consumer behaviour. It explores the patterns of change that are uniquely Japanese and those that are shared by consumers in other advanced industrial nations This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780700712090
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McCreery, J: Japanese Consumer Behaviour
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Authored by McCreery, JohnWhat role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading. Seller Inventory # 594899895
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