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Influence: How and Why People Agree to Things - Hardcover

Cialdini, Robert B.

 
9780688015602: Influence: How and Why People Agree to Things
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ISBN 10: 0688015603 ISBN 13: 9780688015602
Publisher: William Morrow & Co, 1984
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Based on a study of a wide array of decision situations--from corporate boardrooms to Tupperware parties--a psychologist enumerates six fundamental patterns that are the underlying bases of tactics of persuasion and explains how they are used to elicit agreement

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  • PublisherWilliam Morrow & Co
  • Publication date1984
  • ISBN 10 0688015603
  • ISBN 13 9780688015602
  • BindingHardcover
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