Advertising--How to Write the Kind That Works - Softcover

Malickson, David L.

 
9780684147710: Advertising--How to Write the Kind That Works

Synopsis

Numerous diagrams and sample ads are incorporated in a guide to copywriting for print, radio, and television media that includes a survey of the advertising industry and tips on applying psychological principles

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Other Popular Editions of the Same Title

9780684176321: Advertising How to Write the Kind That Works

Featured Edition

ISBN 10:  0684176327 ISBN 13:  9780684176321
Publisher: Prentice Hall, 1982
Softcover