Items related to Retail Merchandising: Concepts, Dynamics, and Applications

Retail Merchandising: Concepts, Dynamics, and Applications - Hardcover

Risch, Ernest H.

 
9780675212779: Retail Merchandising: Concepts, Dynamics, and Applications

Synopsis

This reorganized second edition is designed to equip readers with the underlying fundamentals of sound merchandising theory, and the ability to mathematically translate that theory into the planning factors that govern the day-to-day operations of a profitable retail enterprise.

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