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Synopsis
Luke Johnson is the man behind the growth of PizzaExpress and as a host of other leading brands; one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million.
In Start It Up he compresses two decades of success to reveal the realities of running your own business and bust some key myths along the way. Learn how to find the right idea or buy someone else's; source capital from all sorts of places you never expected; get the best from everyone you meet on the way - chiefly yourself; and stay sane while you do it.
Start It Up is that all-too-rare thing: a how-to book by someone who actually has.
"synopsis" may belong to another edition of this title.
About the Author
Luke Johnson is one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million. He is Chairman of Risk Capital Partners and The Royal Society of Arts, and a former Chairman of Channel 4 Television. He writes columns for the Financial Times and Management Today. In the 1990s he was Chairman of PizzaExpress, which he grew from 12 restaurants to over 250; he also founded the Strada pizzeria chain and owns Giraffe and Patisserie Valerie. He lives in London and is married with three children.
From the Back Cover
Back Cover:
'Nine out of ten How-To books are a bore. This is the one out of ten. It's easy to read, with original ideas and useful advice for wannabe tycoons'
Jeff Randall, Sky News presenter and Daily Telegraph columnist
Running your own business is nowhere near as tough as you might think. So what are you waiting for?
Luke Johnson is Britain's busiest tycoon, with a personal fortune estimated at £120 million. From Pizza Express and Channel 4 to his incisive Financial Times column, Johnson has spent two decades on the business frontline.
In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself.
'Luke Johnson is independent, unorthodox, even bloody-minded - it's what makes him worth reading'
Peter Bazalgette, Chairman, Endemol
'It's all here: the triumphs and disasters, the iron law of the business cycle, and the timeless wisdom of those who've gone before him
Brent Hoberman, founder of lastminute.com
'Very few people have had more impact than Luke Johnson'
Peter Harden, founder, Harden's Restaurant Guides
"About this title" may belong to another edition of this title.
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Start It Up: Why Running Your Own Business is Easier Than You Think
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ISBN 10: 0670919411
ISBN 13: 9780670919413
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Start It Up : Why Running Your Own Business Is Easier Than You Think
Published by
Penguin Publishing Group, 2012
ISBN 10: 0670919411
ISBN 13: 9780670919413
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