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Advisor 1: A Descriptive Model of Advertising Budgeting for Industrial Products (Classic Reprint) - Hardcover

 
9780666263483: Advisor 1: A Descriptive Model of Advertising Budgeting for Industrial Products (Classic Reprint)

Synopsis

Excerpt from Advisor 1: A Descriptive Model of Advertising Budgeting for Industrial Products

Each company brings much experience and thought to setting budgets and making plans for marketing communications. However, to a large degree, these decisions are based on impressions rather than facts. Very little. Quantified intelligence exists on the relation of product and market characteristics to communications expenditures for industrial products. One reason for this is that to conduct special studies for each individual product would be prohibitively expensive.

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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

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9781330270936: Advisor 1: A Descriptive Model of Advertising Budgeting for Industrial Products (Classic Reprint)

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ISBN 10:  1330270932 ISBN 13:  9781330270936
Publisher: Forgotten Books, 2018
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Gebunden. Condition: New. KlappentextrnrnExcerpt from Advisor 1: A Descriptive Model of Advertising Budgeting for Industrial ProductsEach company brings much experience and thought to setting budgets and making plans for marketing communications. However, to a la. Seller Inventory # 2145686458

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