Items related to Copywriting
Synopsis
Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets.
From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:
- the internet
- radio and TV
- business-to-business
- public relations
- recruitment
- charities
Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.
"synopsis" may belong to another edition of this title.
Review
"Compulsory and compulsive reading." (Jamie Dow, Brand Development Centre )
"Plenty of nuggets and well worth keeping close to hand for inspiration" (Institute of Direct Marketing )
"Perfectly explains how copywriting works." (Daily Telegraph )
Daily Telegraph
"Perfectly explains how copywriting works."
"About this title" may belong to another edition of this title.
- PublisherTeach Yourself
- Publication date2001
- ISBN 10 0658012010
- ISBN 13 9780658012013
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages330
Other Popular Editions of the Same Title
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Copywriting
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.8. Seller Inventory # G0658012010I5N10
Quantity: 1 available
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Teach Yourself Copywriting
Seller: The Maryland Book Bank, Baltimore, MD, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. 2nd. Used - Very Good. Seller Inventory # 3-YY-3-0138
Quantity: 1 available
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Copywriting (Teach Yourself (NTC))
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00658012010-G
Quantity: 1 available