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Synopsis
A practical and complete guide to writing advertising material. This second edition includes marketing on the Internet and by e-mail, as well as coverage of developments in copywriting theory and practice. The text is aimed at marketing students, small businesses and the interested reader.
"synopsis" may belong to another edition of this title.
Review
Compulsory and compulsive reading. (Jamie Dow, Brand Development Centre)
Plenty of nuggets and well worth keeping close to hand for inspiration (Institute of Direct Marketing)
Perfectly explains how copywriting works. (Daily Telegraph)
Book Description
Are you looking for creative ideas for a small business?
Do you need to write exciting web copy?
Do you need a dip-in reference for quick tips and hints?
"About this title" may belong to another edition of this title.
- PublisherTeach Yourself
- Publication date2000
- ISBN 10 034078170X
- ISBN 13 9780340781708
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages335
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Copywriting (Teach Yourself)
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780340781708
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Copywriting (Teach Yourself)
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Paperback. Condition: Very Good. Copywriting (Teach Yourself) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780340781708
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Copywriting (Teach Yourself)
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Copywriting (Teach Yourself)
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