Developing Successful Marketing Strategies (AMA Marketing Toolbox S.) - Softcover

Parmerlee, David

Softcover

ISBN 10: 0658001329 ISBN 13: 9780658001321

Publisher: McGraw-Hill Contemporary, 2000

Synopsis

From the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas, and direction for anyone who is building an effective marketing program or interested in improving current marketing activities. The AMA Marketing Toolbox series will guide you through every critical marketing task and provide you with the tools you need model formats, checklists, and boilerplate documents'-to implement those tasks quickly, accurately, and effectively to your business. Developing Successful Marketing Strategies is Step 2 in the Marketing Toolbox program. This book will show you how to develop and put into action strategies that will help you meet your marketing objectives. You will learn how to perform a comprehensive situational analysis that assesses marketing needs and opportunities, create a mission statement that explains how each marketing strategy will meet marketing and management goals, and put field-tested strategies into action at each marketing level. Filled with worksheets, forms, and tables for you to complete, Developing Successful Marketing Strategies is step- and action-oriented, perfect for beginning marketers, small business owners, and entrepreneurs. About the Author David Parmerlee is a marketer with more than twenty years of experience at such companies as Anheuser-Busch, Pitney Bowes, Ernst & Young, and Bank One. He resides in Indianapolis, Indiana

About this title

About the Author

David Parmerlee is a marketer with more than twenty years of experience at such companies as Anheuser-Busch, Pitney Bowes, Ernst & Young, and Banc One.

Edition details

• Publisher: McGraw-Hill Contemporary
• Publication date: 2000
• Language: English
• ISBN 10: 0658001329
• ISBN 13: 9780658001321
• Binding: Paperback
• Edition number: 2
• Number of pages: 224