Items related to Competitive Intelligence for the Competitive Edge

Competitive Intelligence for the Competitive Edge - Softcover

Dutka, Alan F.

 
9780658000591: Competitive Intelligence for the Competitive Edge

Synopsis

Takiing a true practitioner's approach, this text shows how to integrate business operations, particularly marketing, advertising and stategic planning, with the latest competitive intelligence techniques in order to achive greater results in all areas.

"synopsis" may belong to another edition of this title.

About the Author

Alan Dutka is President of National Survey Research Center, a marketing and opinion research company based in Cleveland, Ohio.

"About this title" may belong to another edition of this title.