Fashion Design: Process, Innovation and Practice - Softcover

McKelvey, Kathryn; Munslow, Janine

Softcover

ISBN 10: 0632055995 ISBN 13: 9780632055999

Publisher: John Wiley & Sons, 2003

Synopsis

Fashion design seems to be a glamorous mystery for which only a fortunate few have sufficient talent. In reality, however, commercially successful results can be achieved if a number of logical processes are followed in the design process. It is not necessary to be blessed with a superlative talent. The analytical, problem-solving approach of this textbook, combined with practical design projects and portfolio exercises, shows how the design process can be successfully applied to satisfy market needs and trends.

About this title

From the Back Cover

Fashion design seems to be a glamorous mystery for which only a fortunate few have sufficient talent. In reality, however, commercially successful results can be achieved if a number of logical processes are followed in the design process. It is not necessary to be blessed with a superlative talent.

The analytical, problem-solving approach of this textbook, combined with practical design projects and portfolio exercises, shows how the design process can be successfully applied to satisfy market needs and trends.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2003
• Language: English
• ISBN 10: 0632055995
• ISBN 13: 9780632055999
• Binding: Paperback
• Number of pages: 240