Synopsis
Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.
- An innovative and multi-functional approach to strategic management.
- Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management
- Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world.
- Includes case examples to illustrate the chapters.
- Provides further reading sections and student questions
- Written by a team of top management scholars with many years of successful MBA teaching experience.
Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings
"synopsis" may belong to another edition of this title.
About the Author
Steve Cummings is Professor of Strategic Management at Victoria Management School and a visiting lecturer at MIB, Ecole National Center de Paris and Vlerick Business School, University of Ghent, Belgium.
David Wilson in Professor of Strategy at the Warwick Business School, head of the Centre for Corporate Strategy and Creativity, and author of many previous books and journal articles.
The contributing authors include well-known and respected scholars in organization and management theory with many years experience of teaching MBAs, undergraduates and executives at one of the leading business schools in Europe:
From the Back Cover
Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. It does so by asking if we really are looking in at the same static object when we look at strategy and suggesting approaches to strategy as fluid and complex.
Images of Strategy looks at strategy from the inside out rather than feeling and theorising from the outside in. Students who use this text will learn to analyse, integrate and apply the many functional elements of strategic choice that shape complex corporate outcomes in today's world: organisational design, technology, human resource management, systems, marketing, change, politics, ethics, identity, and finance.
From the Inside Flap
Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. It does so by asking if we really are looking in at the same static object when we look at strategy and suggesting approaches to strategy as fluid and complex.
Images of Strategy looks at strategy from the inside out rather than feeling and theorising from the outside in. Students who use this text will learn to analyse, integrate and apply the many functional elements of strategic choice that shape complex corporate outcomes in today's world: organisational design, technology, human resource management, systems, marketing, change, politics, ethics, identity, and finance.
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