Synopsis
This book explores the relationship between the management of creativity and creative approaches to management. A revised and expanded edition of this popular book on international business blunders. Features more than 50 new mistakes, from such well–known corporations as American Express, AOL, BMW, McDonald s, and Toyota. Blunders from previous editions have been updated. Errors relating to particular areas of activity marketing, strategic management, translation, corporate governance, and so on are grouped together. The blunders illustrate valuable lessons, as well as being entertaining
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About the Author
David A. Ricks is Distinguished Professor of International Business at the University of Missouri, St Louis, and Visiting Professor at the Wirtschaftsuniversität in Vienna, the Helsinki School of Economics and Business and the University of Hawaii. He has written eleven other books, including three about international business blunders which have been featured on the Today show , in the Wall Street Journal, and in numerous other publications.
From the Back Cover
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders.
Some of the well–known old blunders have been replaced in order to update the lessons learned. The new edition, expanded but conserving its well–liked, concise format, includes more than fifty new international business blunders, featuring American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
Mistakes in business, errors no one wants to admit, and stories of disaster and crisis no one cares to recount can illustrate valuable lessons and strategies for coping with similar situations in the future. David Ricks continues to uncover many informative, entertaining blunders that will make this book hard to put down.
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Blackwell Publishing, Incorporated, 1999
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