Group Consensus and Minority Influence: Implications fopr Innovation - Softcover

 
9780631212331: Group Consensus and Minority Influence: Implications fopr Innovation
Softcover
ISBN 10: 0631212337 ISBN 13: 9780631212331
Publisher: Wiley, 2010

Synopsis

Written by leading social psychologists from around the world, this timely and innovative book brings together different perspectives on the way people influence each other to achieve consensus, to innovate, or do both.

"synopsis" may belong to another edition of this title.

About the Author

Carsten De Dreu is Professor of Organizational Psychology at the University of Amsterdam, and the author of Using Conflict in Organisations.

Nanne de Vries is Professor of Health Education and Promotion at Maastricht University.

From the Back Cover

Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate.

Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings.

Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation.

From the Inside Flap

Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate.

Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings.

Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation.

"About this title" may belong to another edition of this title.

Publisher
Wiley
Publication date
2010
Language
English
ISBN 10 
0631212337
ISBN 13 
9780631212331
Binding
Paperback
Edition number
1
Number of pages
342
Editor
De Dreu Carsten K. W.

Other Popular Editions of the Same Title

9780631212324: Group Consensus and Minority Influence: Implications for Innovation

Featured Edition

ISBN 10:  0631212329 ISBN 13:  9780631212324
Publisher: *Wiley-Blackwell, 2001
Hardcover