Synopsis
This ground–breaking book provides an overview of key business topics for advanced students following a business studies course. In addition, it describes how readers can build a "platform of understanding" of conventional wisdom, and how to study that platform in order to discover new and potentially valuable ideas that depart from the supplied orthodox views.
"synopsis" may belong to another edition of this title.
About the Author
Tudor Rickards is Director of Residential Executive MBA programmes within the Federal School of Management, Manchester. He has published extensively, won numerous awards in his specialist areas of study, and holds the position of Professor of Creativity and Organizational Change at the Federal School. He has held visiting positions at the Universities of Kiel and Buffalo, New York, where he retains the Alex Oxborn Visiting Professorship. Tudor is also editor of the Blackwell journal of Creativity and Innovation Management.
From the Back Cover
This ground–breaking book provides an overview of key business topics for advanced students following a business studies course. In addition, it describes how readers can build a "platform of understanding" of conventional wisdom, and how to study that platform in order to discover new and potentially valuable ideas that depart from the supplied orthodox views.
The basic premise of the book is that theory of business always has to be connected with personal discovery processes if it is to be applied effectively in practice. The approach has been extensively tested in the author′s courses with international business students over a period of twenty years. It involves ′journeys of exploration′ using scanning methods and creative problem–solving.
The journey takes the reader into business areas such as creativity, innovation, strategy, marketing, decision–making, leadership, economics and general change management. Readers can use the book for its authoritative overviews of many of the core components within the business studies curriculum. More advanced students or managers can apply the discovery processes to go beyond the limits of "what they teach you at business school". There are, in addition, up–to–date reference materials and footnotes for the reader with topic research needs.
"About this title" may belong to another edition of this title.
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Creativity and the Management of Change
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Condition: Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Blackwell Business Pub Date: 1/1/1999 Binding: Paperback Pages: 223 First edition. Seller Inventory # 6758055
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Creativity and the Management of Change
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Creativity and the Management of Change (Manchester Business and Management Series)
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Creativity and the Management of Change
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-I-008-01664
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780631210689. Seller Inventory # 9219155
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780631210689. Seller Inventory # 8657547
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Creativity and the Management of Change
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Paperback. Condition: Very Good. This book is in very good condition; no remainder marks. It does have some cover shelfwear. Inside pages are clean. ; Manchester Business and Management Series; 0.7 x 9.7 x 6.78 Inches; 240 pages. Seller Inventory # 043011-282-235