Cases Retailing: Operational Perspectives (Arts; 73) - Softcover

Hart, Cathy

 
9780631201731: Cases Retailing: Operational Perspectives (Arts; 73)
Softcover
ISBN 10: 0631201734 ISBN 13: 9780631201731
Publisher: John Wiley & Sons, 1997

Synopsis

This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

"synopsis" may belong to another edition of this title.

About the Author

Cathy Hart is Sainsbury Retail Fellow.

Malcolm Kirkup, C&A Retail Fellow and Programme Director for the Retail Management Degree.

Diane Preston is a Lecturer in Human Resource Management.

Mohammed Rafiq, Lecturer in Retailing.

Paul Walley is a Lecturer in Operations Management at the University if Warwick Business School.

From the Back Cover

This casebook on retailing contains 18 up-to-date cases collected under four main headings - Marketing & Merchandise Management; Buying/Supplier Relationships & Logistics; Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including:


  • Marks and Spencer.
  • Sainsbury.
  • Post Office Counters.
  • Safeway.
  • Tesco.
  • CWS.


The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

From the Inside Flap

This casebook on retailing contains 18 up-to-date cases collected under four main headings - Marketing & Merchandise Management; Buying/Supplier Relationships & Logistics; Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including:


  • Marks and Spencer.
  • Sainsbury.
  • Post Office Counters.
  • Safeway.
  • Tesco.
  • CWS.


The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

"About this title" may belong to another edition of this title.

Publisher
John Wiley & Sons
Publication date
1997
Language
English
ISBN 10 
0631201734
ISBN 13 
9780631201731
Binding
Paperback
Edition number
1
Number of pages
264

Other Popular Editions of the Same Title

9780631207955: Cases in Retailing Instructor′s Manual: Operational Perspectives (Cases in Retailing: Operational Perspectives)

Featured Edition

ISBN 10:  0631207953 ISBN 13:  9780631207955
Publisher: Wiley–Blackwell, 1997
Softcover