European Logistics: Markets, Management and Strategy - Hardcover

Cooper, Jim; Browne, Michael; Peters, Melvyn

Hardcover

ISBN 10: 0631173471 ISBN 13: 9780631173472

Publisher: Wiley–Blackwell, 1991

Synopsis

Logistics is concerned with the distribution and storage of goods. The imminent institution of the Single European market and the recent changes in Eastern Europe have had profound consequences for logistics in Europe. This book examines the current status of logistics and its likely future role. It shows how the needs of manufacturers and retailers are being altered, how the provides of logistic services - carriers, freight forwarders and information technology companies - are coping, and considers the rise of the mega carriers.

About this title

Review

′in terms of its breadth, authority and readability ... Cooper, Browne and Peters is by far the best.′ –– International Journal of Distribution and Logistics Management

′ ... warmly recommended.′ –– Overseas Trade

From the Back Cover

Highly successful in hardcover, this analysis of both the current status of logistic and its future role in European business is now available in paperback for students of logistic, distribution, strategy and international business.

Logistic in Europe is undergoing a period of unprecedented change. The Single European Market, German unification and reform in eastern Europe have together had a major impact on the continent, with inevitable consequences for logistics. At company level, there is also increasing petition from the newly industrialized countries of the Pacific Rim, not to mention the dismantle of trade barriers within Europe which have so far afforded considerable protection to some European industries.

The two main sections of the book consider demand and supply the market place for logistic services. In analyzing demand, the authors focus on the changing needs on manufacturers and retailers, the two principles users of logistics in advanced economies. On the supply side they examine a number of different kinds of provider of the logistics services, including carriers, freight forwarders and information technology companies. These providers are both responding to the needs on users, and initiating developments of their own. The rise of the mega–carrier is an especially important development, and one chapter is devoted to examining their prospects for success.

Edition details

• Publisher: Wiley–Blackwell
• Publication date: 1991
• Language: English
• ISBN 10: 0631173471
• ISBN 13: 9780631173472
• Binding: Hardcover
• Number of pages: 352