Synopsis
This volume looks at the new revolution in product design, and its dramatic impact on the corporate strategies and commercial performances of a wide range of international companies. Christopher Lorenz delves into companies such as Sony, Olivetti, Ford, Philips, as well as examining the evolution of industrial design from the Bauhaus to Detroit, to show that design must now be seen as a uniquely catalytic resource in a company's overall marketing strategy and product development process. Good design is now a key to success in the global marketplace. This text is aimed at students of marketing, business studies and design, as well as practising managers and some general readers.
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The Design Dimension
Published by
Blackwell Publishers January 1987, 1987
ISBN 10: 063115549X
ISBN 13: 9780631155492
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The Design Dimension : Product Strategy and the Challenge of Global Marketing
Published by
Wiley & Sons, Incorporated, John, 1987
ISBN 10: 063115549X
ISBN 13: 9780631155492
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Softcover
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The Design Dimension : Product Strategy and the Challenge of Global Marketing
Published by
Wiley & Sons, Incorporated, John, 1987
ISBN 10: 063115549X
ISBN 13: 9780631155492
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Design Dimension
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The Design Dimension: The New Competitive Weapon for Business
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The Design Dimension
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The Design Dimension
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The Design Dimension. The New Competitive Weapon for Business
Published by
Blackwell Publishers, Oxford, UK, 1987
ISBN 10: 063115549X
ISBN 13: 9780631155492
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Soft cover. Condition: Very Good. 1987 paperback. 23x15cm. xii+167 pages. Flat spine. Clean & tight book. No inscriptions. Dispatched "Royal Mail Tracked 24" next working day or sooner securely boxed in cardboard. ref d1009. Seller Inventory # 044410
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The Design Dimension
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003591251