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Synopsis
This volume looks at the new revolution in product design, and its dramatic impact on the corporate strategies and commercial performances of a wide range of international companies. Christopher Lorenz delves into companies such as Sony, Olivetti, Ford, Philips, as well as examining the evolution of industrial design from the Bauhaus to Detroit, to show that design must now be seen as a uniquely catalytic resource in a company's overall marketing strategy and product development process. Good design is now a key to success in the global marketplace. This text is aimed at students of marketing, business studies and design, as well as practising managers and some general readers.
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The Design Dimension: The New Competitive Weapon for Business
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780631155492. Seller Inventory # 9118072
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The Design Dimension
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The Design Dimension
Seller: Ammareal, Morangis, France
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Softcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 1986. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1986. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-158-117
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The Design Dimension : Product Strategy and the Challenge of Global Marketing
Published by
Wiley & Sons, Incorporated, John, 1987
ISBN 10: 063115549X
ISBN 13: 9780631155492
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 40468978-6
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The Design Dimension : Product Strategy and the Challenge of Global Marketing
Published by
Wiley & Sons, Incorporated, John, 1987
ISBN 10: 063115549X
ISBN 13: 9780631155492
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP63214547
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Design Dimension
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G063115549XI4N00
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Design Dimension
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G063115549XI3N00
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The Design Dimension. The New Competitive Weapon for Business
Published by
Blackwell Publishers, Oxford, UK, 1987
ISBN 10: 063115549X
ISBN 13: 9780631155492
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Soft cover
Seller: SAVERY BOOKS, Brighton, East Sussex, United Kingdom
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Soft cover. Condition: Very Good. 1987 paperback. 23x15cm. xii+167 pages. Flat spine. Clean & tight book. No inscriptions. Dispatched "Royal Mail Tracked 24" next working day or sooner securely boxed in cardboard. ref d1009. Seller Inventory # 044410
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The Design Dimension
Published by
Blackwell Publishers January 1987, 1987
ISBN 10: 063115549X
ISBN 13: 9780631155492
Used
Trade Paperback
Seller: Colorado's Used Book Store, Englewood, CO, U.S.A.
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Trade Paperback. Condition: Good. Light edge and cover wear. Unmarked pages. P.O. name/stamp inside front cover. Scratch Across Front Cover. All Orders Shipped With Tracking And Delivery Confirmation Numbers. Seller Inventory # 371773
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