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Synopsis
This text takes a managerial approach to consumer behavior, and is highly regarded and respected in its approach group. Specific acknowledgment and increased coverage of the macro approach is included in the new edition.
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Synopsis
Combines the conceptual foundations derived from the social sciences with the applications orientation derived from marketing in order to demonstrate that, if consumer needs drive marketing strategies, a better understanding of these needs should be the foundation for strategy development.
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- PublisherInternational Thomson Publishing
- Publication date1992
- ISBN 10 0534983499
- ISBN 13 9780534983499
- BindingPaperback
- LanguageEnglish
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Consumer Behavior and Marketing Action
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780534983499
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Consumer Behavior and Marketing Action
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Consumer Behavior and Marketing Action This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780534983499
Quantity: 1 available