This text takes a managerial approach to consumer behavior, and is highly regarded and respected in its approach group. Specific acknowledgment and increased coverage of the macro approach is included in the new edition.
"synopsis" may belong to another edition of this title.
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 57224206-6
Seller: Hamelyn, Madrid, M, Spain
Condition: Good. : Este libro, 'Consumer Behavior and Marketing Action', de Henry Assael, ofrece un enfoque estratégico del comportamiento del consumidor. La segunda edición equilibra la estrategia con los derechos del consumidor y las implicaciones sociales. Cubre temas de negocios, economía, liderazgo y marketing. Publicado en 1984 por Kent Pub. Co., tiene 695 páginas y está encuadernado en tapa dura. EAN: 9780534029906 Tipo: Libros Categoría: Negocios y Economía Título: Consumer Behavior and Marketing Action Autor: Henry Assael Editorial: Kent Pub. Co Idioma: en Páginas: 695 Formato: tapa dura. Seller Inventory # Happ-2026-03-26-dec008f0
Seller: BooksRun, Philadelphia, PA, U.S.A.
Hardcover. Condition: Fair. 2nd. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0534029906-7-1
Seller: POQUETTE'S BOOKS, DEWITT, MI, U.S.A.
Hardcover. Condition: Good. Seller Inventory # mon0000021118