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Promotion: Analysis, Creativity and Strategy (Kent Series in Marketing) - Hardcover

 
9780534917449: Promotion: Analysis, Creativity and Strategy (Kent Series in Marketing)

Synopsis

This book should be of interest to students taking courses in promotion in departments of business and management. It provides comprehensive coverage of all the major promotion topics including consumer behaviour and implicit and explicit promotion.

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  • PublisherWadsworth Publishing Co Inc
  • Publication date1999
  • ISBN 10 0534917445
  • ISBN 13 9780534917449
  • BindingHardcover
  • LanguageEnglish
  • Edition number2
  • Number of pages656

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9780534031060: Promotion: Analysis, Strategy, Creativity

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ISBN 10:  0534031064 ISBN 13:  9780534031060
Publisher: Kent Pub. Co., 1984
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Dommermuth, William P.
ISBN 10: 0534917445 ISBN 13: 9780534917449
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Dommermuth, William P.
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ISBN 10: 0534917445 ISBN 13: 9780534917449
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Dommermuth, William P.
Published by Pws Pub Co, 1989
ISBN 10: 0534917445 ISBN 13: 9780534917449
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